Experience at scale
Enterprise SEO and digital marketing
International SEO across multi-market businesses
Leading SEO at Saongroup / The Stepstone Group
Largest SEO/CRO teams led
Additional traffic delivered at DoneDeal
Platform and domain migrations delivered successfully
From experience to automation
Building on a successful career leading SEO and CRO teams, I’ve turned that knowledge and experience into rules and frameworks that AI can apply faster, more reliably and at scale. The result is digital teams that deliver more, without needing more hours.
Recently Shipped: Citation Gap
Find your citation gaps. Get cited.
Score how well AI answer engines can cite your page, and get the paste-ready fixes to close the gap.
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FAQ
What do you do?
I combine enterprise SEO and digital marketing experience with AI automation. I focus on turning repeatable analysis, decision-making and workflows into systems that help teams work faster, prioritise better and operate at scale.
What is Citation Gap?
Citation Gap is an AI-powered AEO/GEO audit system. It combines technical SEO QA, content opportunity analysis and answer-engine analysis, compares a page with successful competitors, and returns prioritised recommendations with implementation-ready fixes.
How is Citation Gap different from a checklist-based audit?
Citation Gap doesn’t rely only on a best practice checklist. It analyses competitors in real-time, and its scoring is based on the analysis of thousands of pages that are being cited successfully now. So its recommendations reflect what’s working today, not what used to work.
What is the difference between SEO and AEO/GEO?
SEO is focused on ranking in Google's organic listings, where success is measured in visits and conversions from the traffic source Google organic. The focus for AEO or GEO is to be cited as a source in answer engines, where success is measured in visibility and sentiment. In both cases the goal is to be recommended by a machine that has a large number of users.
How do you approach SEO automation?
The same way I’ve always led SEO teams. First, understand what can move the dial. Then design a repeatable workflow that delivers it, and measure the results to confirm it works. With a team, you make the process easy to follow and build people’s experience until you can rely on it. Automation goes through the same stages: I set the rules, check the output closely at first, and refine it until it’s reliable. The difference is that once it’s set up, it can run at a scale that frees the team to deliver more.
Is Citation Gap one product or several?
Citation Gap is one analysis engine, available in different formats, so you can use it wherever you already work without changing how you work. The output adapts to the task: technical issues and fixes for a technical review, and content gaps for a competitor review.
How much does Citation Gap cost?
Citation Gap is currently free to use through its live Claude connector.
What is your background?
26 years in search and digital marketing, including 14 years leading SEO at Saongroup / The Stepstone Group across more than 20 countries. My experience covers large scale delivery, team leadership, process development and measurement. I now apply that experience to AI powered SEO and GEO.
About me
I’ve spent 26 years in search and digital marketing, leading SEO, working with technology teams and delivering at enterprise scale. Today I use that experience to build AI automation that multiplies what teams can achieve, while keeping human control and accountability.