Track record
What I can do for your team
Everything here comes from work I have led myself, at a scale most teams never see.
A deep audit of how your site signals to Google, from structure and XML sitemaps to rendering and indexing. At DoneDeal.ie an audit like this found the problems behind a year of decline, and traffic rose within days of the fixes going live.
When organic traffic is falling and nobody can say why, I find the cause and the fix. I have done this for the largest cars and property sites in Ireland.
I helped Totaljobs.com lift a Google penalty within a month, after the local team had worked on it for a year.
Planning, risk review and launch support for replatforms, redesigns and domain moves. I have delivered more than ten without losing the traffic the business depends on.
Market by market strategy for sites in many countries and languages, from my time across 26 markets and recent work in Central America and the Caribbean.
Classifieds, jobs, property, cars and listings sites, where page types, faceted navigation, crawl budget and internal links decide what ranks.
Google for Jobs, products, listings and FAQs. One structured data project delivered a 10X increase in Google for Jobs traffic.
Measure how you appear in AI Overviews, AI Mode, ChatGPT, Gemini and Perplexity, and change what you publish so AI assistants cite and recommend you.
The real questions your customers ask, grouped by concern and ordered into conversations, with your visibility measured across seven channels and a plan for every page. See what a conversation map includes.
Page-level advice you can copy and paste, from Citation Gap, the AI powered auditor I built for Claude and ChatGPT, with my review on top.
Keyword clustering, canonical page categorisation and internal linking driven by ranking and conversion data. I designed and led a platform that still powers parts of Totaljobs.com, Stepstone.de and Irishjobs.ie.
A structure that tells Google and AI assistants which pages matter, built from data rather than guesswork.
Senior leadership a few days a month, or full time while you hire. Strategy, priorities, stakeholder management and delivery.
Hiring, onboarding and mentoring. I have hired around 30 people, and some now lead SEO at companies like Aviva, Indeed and Groupon.
Practical SEO requirements for engineers and product managers, so new features launch search ready.
Business cases, forecasts and reporting that leadership understands. I have reported at director level and presented at board meetings.
Help setting SEO budgets, choosing agencies and checking their work, from someone who has managed both sides.
Assess the search risk and upside of a site you plan to buy or merge with, before the deal closes.
Search insight turned into how you package and sell. I changed how the Totaljobs network sold to clients, from site by site licences to managed visibility across the network.
An independent review of a strategy, audit or migration plan before you commit to it.
Ways to work together
A fixed scope piece of work with a clear report and action plan.
A migration, recovery, international rollout or automation build, from plan to launch.
Ongoing senior support a set number of days each month.
Half day or full day sessions for SEO, content, product and engineering teams.
Questions
Do you replace my in-house team?
No. I work with the team you have, adding senior experience where it helps most and leaving your people stronger when the work is done.
Which industries do you know best?
Large sites where search drives revenue: jobs, classifieds, property, cars and marketplaces, as well as finance, health and home services through my conversation mapping work.
Can you work with our developers directly?
Yes. Most of my audits end with tickets your developers can pick up, and I am happy to join planning and review sessions.
Do you only do AI search?
No. Classic Google SEO is still where most traffic comes from. I cover both and show you where each one matters for your business.
How do we start?
Send a short note about your site, your team and what is worrying you. I will reply with how I would approach it.
Senior SEO and AEO/GEO, however you need it
Hire me when your team needs expertise or specialist capacity for audits, migrations, traffic recovery or ongoing senior support. I can work with your team to strengthen strategy and delivery.
Tell me what you need