Experience at scale
Enterprise SEO and digital marketing
International SEO across multi-market businesses
Leading SEO at Saongroup / The Stepstone Group
Largest SEO/CRO teams led
Additional traffic delivered at DoneDeal
Platform and domain migrations delivered successfully
From experience to automation
I know the work because I've done the work. I've spent my career analysing search performance, finding opportunities, prioritising what matters and turning recommendations into action, and now I'm using AI to turn those methods and workflows into systems that can analyse, prioritise and operate at scale while keeping strategy and judgement human.
Recently Shipped: Citation Gap
Find your citation gaps. Get cited.
Score how well AI answer engines can cite your page, and get the paste-ready fixes to close the gap.
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FAQ
What do you do?
I combine enterprise SEO and digital marketing experience with AI automation. I focus on turning repeatable analysis, decision-making and workflows into systems that help teams work faster, prioritise better and operate at scale.
What is Citation Gap?
Citation Gap is an AI-powered AEO/GEO audit system. It combines technical SEO QA, content opportunity analysis and answer-engine analysis, compares a page with successful competitors, and returns prioritised recommendations with implementation-ready fixes.
How is Citation Gap different from a checklist-based audit?
It does not rely only on fixed best-practice rules. Citation Gap can analyse successful competitors to identify what is working now, and its scoring methodology has also been tested against observed LLM visibility. That evidence helps inform how opportunities are prioritised.
What is the difference between SEO and AEO/GEO?
SEO focuses on improving visibility in traditional search results. AEO and GEO extend many of the same principles into AI-mediated discovery, where the goal increasingly includes being selected, cited or represented in AI-generated answers. Technical accessibility, content quality, authority, entities and clear answers all remain important.
How do you approach SEO automation?
I start with the process rather than the technology: understand how an experienced SEO would analyse the problem, identify which parts are repeatable, automate those parts, and keep strategy and judgement with the people who understand the business.
Is Citation Gap one product or several?
It is one analysis engine delivered through different interfaces. The scoring, competitor comparison and recommendations come from the same core system whether it is accessed through Claude, ChatGPT, the web app or Chrome.
How much does Citation Gap cost?
Citation Gap is currently free to use through its live Claude connector.
What is your background?
I have twenty-six years of enterprise digital marketing experience, including SEO, large-scale delivery, team leadership, process development and measurement. I'm now applying that experience to AI-powered SEO automation.
About me
Twenty-six years in enterprise digital marketing, working across SEO, technology, teams and large-scale delivery. That experience taught me that the real value is rarely in the tool itself, but in the process behind it: how problems are analysed, priorities are set and outcomes are measured. I now use AI to turn more of those repeatable processes into scalable systems, while keeping strategy and judgement with the people who understand the business.