How to read this
Each tool shows what it tracks, its free option, a star rating where a genuine one exists, and the single best and worst thing real users say (paraphrased in our own words). Cards are labelled by evidence strength, so a tool with a handful of reviews is not mistaken for one with thousands.
Dedicated AI-visibility tools
- Tracks
- ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, Google AI Overviews
- Free option
- Free trial on the Growth plan
- Best
- + Richest data in the category: its Prompt Volumes dataset estimates real query demand inside the models.
- Worst
- − Widely seen as expensive and complex for smaller teams.
- Tracks
- ChatGPT, Perplexity, Gemini
- Free option
- Free trial (length not stated)
- Best
- + Fast, simple onboarding and clean reporting that agencies like.
- Worst
- − A monitoring tool only, it won't fix your pages.
- Tracks
- ChatGPT, Google AI Overviews and Mode, Perplexity, Gemini, Copilot
- Free option
- Ongoing free GEO tools plus a trial
- Best
- + Fast setup and responsive support; useful even on lower tiers.
- Worst
- − Prompt-based pricing gets costly at scale; a couple of engines cost extra.
- Tracks
- ChatGPT, Perplexity, Claude, Gemini, Copilot
- Free option
- 7-day trial, no card
- Best
- + Explains why a brand does or doesn't appear, not just mention counts.
- Worst
- − Confusing prompt-credit system and thin trend reporting.
- Tracks
- ChatGPT, Claude, Gemini, Perplexity, Copilot, Meta AI, Amazon Rufus, Grok, AI Overviews
- Free option
- 7-day trial plus free tools
- Best
- + Very wide engine coverage plus a content/execution layer.
- Worst
- − Entry price rules out early-stage teams; higher tiers are quote-based.
- Tracks
- ChatGPT, Perplexity, Google AI Overviews and Mode, Gemini, Claude, Copilot
- Free option
- Free Essential tier plus a free audit
- Best
- + Time-saving automation and genuinely responsive support.
- Worst
- − Startup-stage bugs and limited transparency on credit counting.
- Tracks
- ChatGPT, Gemini, Claude, Perplexity, AI Overviews
- Free option
- No free option (agency retainer)
- Best
- + A programmatic SEO/GEO engine for scaling content, for funded teams.
- Worst
- − A done-for-you retainer, not a self-serve tool; out of reach for small teams.
- Tracks
- ChatGPT, Claude, Perplexity, AI Overviews and Mode, Gemini, Meta AI
- Free option
- Free trial plus a free AI Search Console
- Best
- + Affordable, with a free audit and a framework that explains the 'why'.
- Worst
- − Prompt caps and narrow scope; no brand-sentiment view.
- Tracks
- 17+ engines incl. ChatGPT, Perplexity, Claude, Gemini, AI Overviews, DeepSeek, Grok, Copilot
- Free option
- 7-day trial
- Best
- + The most flexible LLM tracking, widest engine coverage, low entry price.
- Worst
- − UI feels cluttered at first; very little public review volume.
- Tracks
- ChatGPT, Gemini, Perplexity, Copilot, Grok, Claude
- Free option
- No free option (enterprise)
- Best
- + Enterprise features like A/B testing for AI and source intelligence.
- Worst
- − Opaque, high pricing; enterprise-only.
- Tracks
- ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Meta AI
- Free option
- No free option (demo-gated)
- Best
- + Statistical rigour, it samples each prompt many times for a stable index.
- Worst
- − Enterprise-only and pricey, with no self-serve trial.
- Tracks
- ChatGPT, Gemini, Perplexity, Claude, DeepSeek, Grok
- Free option
- Free trial, no card
- Best
- + Queries the models as buyer personas for persona-level insight.
- Worst
- − No AI-traffic or sentiment tracking; a young footprint.
- Tracks
- ChatGPT and other major models
- Free option
- Forever-free tier (3 credits)
- Best
- + A fact-tracking feature surfaces the claims models make about you; expert-endorsed.
- Worst
- − Credit economics, one credit only covers four of six models weekly.
- Tracks
- ChatGPT, Google AI, Claude, Perplexity, Amazon Rufus
- Free option
- No free option (enterprise)
- Best
- + Broad channels including Amazon Rufus, plus an AI-accuracy correction layer.
- Worst
- − Closed pricing and no way to tie citation lift to pipeline.
- Tracks
- ChatGPT, Claude, Gemini, Perplexity, Copilot, Grok, DeepSeek
- Free option
- 14-day trial plus free tools
- Best
- + Very wide model coverage, free tools, and an 'actions not dashboards' focus.
- Worst
- − A newer, low-awareness brand with no traditional-SEO features.
- Tracks
- ChatGPT, Claude, Gemini, Perplexity, Copilot, Google AI Mode and Overviews
- Free option
- 1-week trial
- Best
- + Ask Gauge' turns visibility gaps into concrete content recommendations.
- Worst
- − Very young, and pricing feels steep for what's included.
- Tracks
- ChatGPT, Perplexity and others
- Free option
- Free access not confirmed on the vendor site
- Best
- + Focuses on brand perception over time rather than raw mention counts.
- Worst
- − Almost no public presence and no published pricing.
- Tracks
- ChatGPT, AI Overviews and Mode, Gemini, Perplexity, Claude, Grok, Copilot, Meta AI, DeepSeek
- Free option
- 7-day trial, no card
- Best
- + Crawls real model responses and is praised as simple and intuitive.
- Worst
- − Some early users reported slow report generation.
- Tracks
- ChatGPT, Google AI Overview
- Free option
- Free preview (no card)
- Best
- + A fast, no-signup free preview of your visibility.
- Worst
- − Narrow engine coverage and no independent feedback to validate it.
- Tracks
- ChatGPT, Perplexity, Gemini, Google AI Overviews
- Free option
- Free tier (50 credits)
- Best
- + Executive-ready reporting suited to small agencies and in-house teams.
- Worst
- − Almost no independent public reviews yet.
- Tracks
- ChatGPT, Perplexity, Gemini
- Free option
- Free access not confirmed (demo-gated)
- Best
- + End-to-end: it monitors, then auto-generates and publishes content.
- Worst
- − Custom pricing and bold claims that are vendor-sourced, not user-verified.
- Tracks
- ChatGPT, Gemini, Perplexity, Claude, AI Overviews, DeepSeek, Copilot, Grok, Mistral
- Free option
- 7-day trial plus a free checker
- Best
- + Scrapes real AI sessions and covers a wide set of engines.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Perplexity, AI Overviews and Mode, Claude, Copilot, Gemini
- Free option
- 14-day trial, no card
- Best
- + Built for small teams, with fast setup and content drafting.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Google AI Overview, Perplexity, Claude, Grok
- Free option
- 14-day trial plus free tools
- Best
- + Agents that fix technical SEO and publish content; Reddit tracking.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Claude, Perplexity, Copilot, AI Overviews, Mistral, Meta AI
- Free option
- 30-day trial (2,800 credits)
- Best
- + A prioritised action centre and broad engine coverage.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Grok
- Free option
- Free audit, no card
- Best
- + Pre-scores a draft's citation likelihood before you publish.
- Worst
- − Narrow engine coverage and no public pricing.
- Tracks
- ChatGPT, Gemini, Perplexity, Copilot, Google AI Mode
- Free option
- Free audit
- Best
- + A commerce module for product-level visibility.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Claude, Perplexity, Gemini, DeepSeek, AI Overviews
- Free option
- Genuine free $0 tier
- Best
- + Combines SEO analytics with AI-search tracking; MCP integration.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Perplexity, Claude, AI Overviews, Alexa for Shopping
- Free option
- Free trial, no card
- Best
- + E-commerce focus with a large built-in prompt set.
- Worst
- − No ongoing free tier; little review evidence.
- Tracks
- ChatGPT, Perplexity, Gemini, AI Overviews and Mode, Claude, Grok, DeepSeek, Meta AI, Copilot
- Free option
- 3-day trial plus free tools
- Best
- + Broad engine coverage with industry benchmarks.
- Worst
- − Short trial and little review evidence.
- Tracks
- ChatGPT, Gemini, Perplexity, Google AI Mode, Claude, Grok, Mistral, Copilot, DeepSeek
- Free option
- 7-day trial plus a free report
- Best
- + Builds bot-ready pages for agentic commerce; Shopify/Cloudflare ties.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Perplexity, Grok, Claude, Google AI Overviews
- Free option
- Free Scorecard snapshot
- Best
- + A PR/comms focus with source intelligence and sentiment.
- Worst
- − The full platform is demo-gated; little review evidence.
- Tracks
- ChatGPT, Google AI Overview and Mode, Gemini
- Free option
- Free tier (50 prompts per model)
- Best
- + Targets the revenue-driving buyer and comparison prompts.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Copilot, AI Overviews
- Free option
- Free 'Explore' tier
- Best
- + Real-time AI-crawler tracking plus content agents.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Gemini, Perplexity, Grok, Claude, DeepSeek
- Free option
- Free trial
- Best
- + Heavy geographic granularity across hundreds of regions.
- Worst
- − Little independent review evidence so far.
- Tracks
- ChatGPT, Perplexity, Google AI Overviews
- Free option
- 14-day trial
- Best
- + Captures real incognito-browser sessions with screenshots; Onely team.
- Worst
- − Newer and lightly reviewed, so little independent feedback.
SEO suites with an AI-visibility module
- Tracks
- AI Overviews and Mode, ChatGPT, Gemini, Perplexity
- Free option
- 14-day trial plus free tools
- Best
- + A genuine all-in-one platform at a mid-market price.
- Worst
- − Smaller backlink database; cost cliffs between tiers.
- Tracks
- ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and Mode
- Free option
- Limited free account plus free checkers
- Best
- + The broadest all-in-one toolset and the industry default.
- Worst
- − Expensive, with reported friction on billing and cancellations.
- Tracks
- AI Overviews and Mode, ChatGPT, Copilot, Gemini, Perplexity
- Free option
- Free Webmaster Tools plus free checkers
- Best
- + Trusted backlink and keyword data with a clean, fast interface.
- Worst
- − Credit and usage limits burn fast and feel opaque.
- Tracks
- AI Overviews and Mode, ChatGPT, Perplexity, Gemini, Copilot, Claude
- Free option
- Essentials 'try for free'; higher tiers demo-gated
- Best
- + Strong, responsive support and an intuitive enterprise platform.
- Worst
- − High enterprise pricing and a learning curve.
- Tracks
- AI Overviews and AI Mode
- Free option
- Free standalone SEO tools; trial demo-gated
- Best
- + Data depth for large sites, with a strongly rated support team.
- Worst
- − A steep learning curve and a UI that lags the feature set.
- Tracks
- AI Overviews, ChatGPT, Perplexity
- Free option
- No public pricing (demo-gated)
- Best
- + Deep insights and consistently strong customer success.
- Worst
- − Opaque, high pricing and real complexity.
- Tracks
- ChatGPT, Claude, Perplexity, Gemini, Grok, DeepSeek, Copilot, AI Overviews
- Free option
- Start free' plus a refund window
- Best
- + Fast content production plus AI referral-traffic analytics.
- Worst
- − Credit/quota resets and inconsistent output on technical topics.
- Tracks
- ChatGPT, Gemini, Perplexity, Claude, Grok, Copilot
- Free option
- 7-day trial, no card
- Best
- + Good value and hands-off OTTO automation.
- Worst
- − Reliability complaints, and OTTO is less autonomous than marketed.
- Tracks
- ChatGPT, Gemini, Perplexity, Claude, AI Overviews, SearchGPT
- Free option
- Free standalone tools (no time-limited trial)
- Best
- + An intuitive content-optimisation workflow with a great editor.
- Worst
- − Experienced SEOs warn its score can push keyword-stuffed copy.
- Tracks
- ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek, Mistral, Llama
- Free option
- 10-day trial, no card
- Best
- + Easy, affordable and a favourite for beginners and small businesses.
- Worst
- − Limited depth, no site audit, smaller database, Google-only core.
- Tracks
- ChatGPT, Gemini, Claude, Perplexity
- Free option
- 14-day trial, no card
- Best
- + Accurate rank tracking with strong geo and device targeting.
- Worst
- − Narrower than an all-in-one suite; it's a tracker at heart.
- Tracks
- ChatGPT, Gemini
- Free option
- Famous free tools (Link Explorer, MozBar) plus a 7-day trial
- Best
- + Beginner-friendly, with Domain Authority and great SEO education.
- Worst
- − Widely seen as having stagnated versus sharper, cheaper rivals.
- Tracks
- ChatGPT, Claude, Gemini and other models
- Free option
- 7-day trial (card required)
- Best
- + Strong value for money as an affordable all-rounder.
- Worst
- − Backlink data and completeness lag the market leaders.
- Tracks
- Google AI Overviews and AI Mode, chatbot answers
- Free option
- Free standalone tools; 14-day trial
- Best
- + The Visibility Index and strong European/multilingual coverage.
- Worst
- − Expert-oriented and thin on US reviews.
- Tracks
- Google AI Overviews (desktop and mobile) plus several LLMs
- Free option
- Free trial plus free standalone trackers
- Best
- + Accurate tracking with excellent white-label client reports.
- Worst
- − A learning curve, and cost climbs with large keyword sets.
- Tracks
- ChatGPT, Perplexity, Google AI Overviews and Mode
- Free option
- Free tools (Grump, SERP Checker); no trial
- Best
- + The fastest, most accurate dedicated rank tracker.
- Worst
- − A specialist tracker, not a full suite, at a premium price.
- Tracks
- ChatGPT, Gemini, Perplexity, Grok, plus Google
- Free option
- Free access not confirmed (pricing page 404s)
- Best
- + Listings and digital-presence management at real scale.
- Worst
- − Expensive, with a notable cancellation lock-in concern.
- Tracks
- ChatGPT, Gemini, Perplexity, Claude
- Free option
- Multiple free checkers plus a trial
- Best
- + Comprehensive market and traffic intelligence in one place.
- Worst
- − Traffic estimates are questioned on small sites; it's pricey.
- Tracks
- Google, ChatGPT, Gemini
- Free option
- 14-day trial, no card upfront
- Best
- + Simple, accurate content optimisation with excellent support.
- Worst
- − Expensive relative to rivals and fewer one-click AI features.
- Tracks
- ChatGPT, Gemini, Claude
- Free option
- 14-day trial plus free tools
- Best
- + Easy and affordable, with handy white-label reports.
- Worst
- − Lightweight versus major suites, and thin review volume.
- Tracks
- ChatGPT, Perplexity, Gemini
- Free option
- Completely free, no account
- Best
- + A genuinely useful, no-signup AEO diagnostic.
- Worst
- − A one-time diagnostic; you can't set the exact prompts to track.
- Tracks
- ChatGPT, Perplexity, Gemini, Copilot, AI Overviews and Mode
- Free option
- No free option
- Best
- + Unifies SERP, server-log and AI data in one BigQuery warehouse.
- Worst
- − Almost no public reviews; aimed squarely at enterprises.
- Tracks
- ChatGPT plus emerging Gemini, Copilot, Claude
- Free option
- 14-day trial, no card
- Best
- + A gamified, beginner-friendly tool with standout support.
- Worst
- − Less data depth than the major enterprise suites.
- Tracks
- Google search plus LLM citation tracking
- Free option
- 14-day full-featured trial
- Best
- + Exceptional SERP-intelligence depth plus LLM citations.
- Worst
- − A steep learning curve that rewards experienced teams.